The aim of this brief was to create a campaign aiming to shift people’s behaviour to invest their money in local, ethical food and drink businesses rather than the multinationals.

 

On display are three concept commercials named ‘Locals United vs. Supermarket F.C.’ The two teams talk about their seasons performance highlighting the difference between the quality of there produce, the communication with their customers and how they help their community. The adverts are backup up with two information posters that would be distributed to the public about produce in their area.