Colossal Culture
Athleisure Brand

























Colossal Culture needed a brand identity lift. With this re-branding, Colossal Culture requested to keep the original logo of the two C's back to back but stipulated a more refined and sleek look.

I created the re-branded logo keeping in mind Colossal Culture's founding logo mark. I closed the cap between the two C's as there seemed to have a disconnect that was unnecessary. I kept the same sharp and sleek lines in the logo mark but made the back to back C's less jarring to the eye. I bound the two C's together to create a symmetric logo mark that is distinctive, aesthetically pleasing and clean. 






















        




















Colossal Culture is an athleisure brand blurring the line between fashion and fitness
​​​​​​​


















Logo Design and Variations




























Mockups



















Colossal Culture
Published:

Owner

Colossal Culture

Published:

Creative Fields