THE RED KIT
SSP America | Crisis Management Guide – 2008
The Red Kit: Crisis Management guide is a rough and tumble, ultra-sturdy, worst case scenario survival guide for any public relations nightmare. Produced by dynamic duo Carlos Vigil and Danny Jones for SSP America’s marketing department, it is designed to be a field guide for employees on company policy during an emergency. A special bindery was used for the folded wrap vinyl cover and much of the finishing was hand done. It is minimal, typographically driven, and most importantly: easy to use.