Art direction, communication concept & design
for Pentik's 50th anniversary.
How to celebrate both past and the future?
The year 2021 was very special for Pentik. It was the time when the iconic Finnish family business celebrated its 50-year-long journey, but also it was the time when they set the direction for their future – the next 50 years. To celebrate the anniversary, Pentik asked Kuudes to design
a campaign concept that would crystallise the true heart of their story and make Finnish consumers proud and excited about both the
past and the future of the brand everyone knows.
Made in Posio
To find out what Pentik really is about, we travelled to Posio in Lapland and spent some time with the founders of the company, Anu Pentik and Topi Pentikäinen. We were amazed to hear such unbelievable stories of their journey that we wanted to make these stories the core of the anniversary concept. By telling the stories behind people, places and products, we also encouraged Finnish consumers to share their most memorable moments with Pentik. With the visual concept we wanted to underline the high–quality, timeless design that fits the future as well.
The Pentik 50th anniversary visual identity is inspired by the turning of a potter’s wheel and by the memorable gatherings of friends and families around tables, enjoying delights served from Pentik wares.
Pentik is a story of will and skill, thirst for life and passion for art. It’s a story about family, friendship and the power of working together. It’s a story about Nordic nature and the longing for beauty. A way of life. But most of all, it’s a story of the ability to challenge yourself, rise up, and be reborn over and over again. This is why Pentik has been making homes more beautiful and winning hearts for over half a century.
