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An Boutique | Brand Identity

InDesign
Branding


𝑨𝒏 𝑩𝒐𝒖𝒕𝒊𝒒𝒖𝒆
Originating from stories about prejudice in being judged by a woman's style of dress, unintentionally it makes women bound in clothing style, An Boutique was born to firmly affirm taking women's fashion to new heights. An Boutique is a designer fashion brand for women, with a message of freedom and elegance.

An Boutique is a designer fashion brand for women, with a message of freedom and elegance. After many years of traveling around the world to improve knowledge about fashion with a passion for art, the brand's mission is to create a pleasant feeling from experience to brand image for each customer. put on a shirt from An Boutique.
An in Vietnamese means Peaceful. 




𝑪𝒐𝒏𝒄𝒆𝒑𝒕
The logo is inspired by the letter "a" in the word An - Peaceful, rotate in any direction, the logo will keep the peaceful image unchanged. The smooth lines of the typeface make us think of the soft lines of a woman, sexy, attractive, and elegant.





𝑴𝒆𝒔𝒔𝒂𝒈𝒆
Discovering peace in a personal fashion, poetic, dreamy, and delicate aesthetic is our main message, come to An for us to experience fashion with indulgent style. peaceful feeling.






𝑽𝒊𝒔𝒖𝒂𝒍𝒊𝒛𝒂𝒕𝒊𝒐𝒏
The contours of the logo are put to use for the identification system. The logo's identity when used in publications helps to evoke the freedom to immerse in the curvilinear lines.




Credits:
Client: An Boutique
Field: Personal Work (This logo of mine is the option rejected by the client, in the Logofailio project)
Art Direction & Designer: Vu Pham
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Footages by Solstice Studios
Photo by Aiony Haust, 
Rieko Honma.
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Follow me: Instagram
Contact for work: vuphamstudio@gmail.com

An Boutique | Brand Identity
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Project Made For

An Boutique | Brand Identity

An Boutique Originating from stories about prejudice in being judged by a woman's personal style of dress, unintentionally it makes women bound Read More

Published: