Creative Visual Design I Project 1 - Ultimate Design Challenge
This project relates to the strategies of branding and design of brand using the branding techniques and methods.
This project also aims to develop an understanding of different types of branding strategies (ie: place branding, product branding, corporate branding) along with their concept and use as a process.
For the Ultimate Design Challenge, a local Malaysian NGO has been chosen -- Empower, and a brand identity has to be created for it, by conveying it through its logo design, as well as stationery items.
The Logo
The image of two women facing back to back forms a W, which signifies the W in Empower. This symbolises women having each other's backs and supporting each other. A woman's silhouette is chosen to signify Empower's mission and vision to help women and letting their voices be heard.
