During my studies in Vienna for the Master's programme in Urban Tourism & Visitor Economy Management at FHWien der WKW (Austria's Leading University of Applied Sciences for Management & Communication), I worked on a project for the South Tyrolean city Bolzano - Bozen in the context of Urban Destination Competitiveness course, held by Catharina Fisher, consultant and marketing expert from Realizing Progress, one of the leading consultant networks in Germany.
The assignment consisted in making recommendations for a CEO of a medium-sized city destination, to help attract younger couples and younger families in particular, during and after the Covid-19 pandemic.
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