Client: Amherst Magazine AD: Ronn Campisi
In 1900, Ladies’ Home Journal ran a bold piece that would have a rich afterlife. Its headline: “What May Happen in the Next Hundred Years.”
The author, an engineer named John Elfreth Watkins, got a lot right. He predicted something uncannily close to the internet and cell phones. Then again, he was sure that C, X and Q would be gone from the alphabet.
The other predictions from 1900 include that fruit would be much bigger in our time and marriage will be replaced by an annual contract.
In 1900, Ladies’ Home Journal ran a bold piece that would have a rich afterlife. Its headline: “What May Happen in the Next Hundred Years.”
The author, an engineer named John Elfreth Watkins, got a lot right. He predicted something uncannily close to the internet and cell phones. Then again, he was sure that C, X and Q would be gone from the alphabet.
The other predictions from 1900 include that fruit would be much bigger in our time and marriage will be replaced by an annual contract.
