CBDB Cabbeen Design Bank

CBDB(Cabbeen Design Bank)

设计灵感从品牌理念得到启发，我们试图植入一个关乎人类未来发展的故事,寓意品牌敢于超前探索的理念，我们将传统银行业务重构与空间故事概念相融合，在这场未知与重构的故事旅途中，通过场景叙事性的手法传递出新锐设计力量的崛起

The design is inspired by the brand conception, we are trying to implant a story about the future development of humans, implying that the brand brave to explore ahead of the concept. Therefore, we combine the reconstruction of traditional banking business with the concept of spatial story. Through the circumstances narratives method, conveying the rise of cutting-edge deign power in this journey of unknown and transformed story.

上传的意识变为脉冲信号投放在屏幕上, 跳动的噪波频率与现实世界建立联系，与前场空间不同，场景由深邃的黑变成炙热的红，强烈的明暗对比和冷暖光线在空间中形成多层次的变化。空间里矛盾情绪在此被故事的戏剧性加重

The uploaded consciousness is turned into the uploaded consciousness is turned into pulse signal that projected onto the screen, and the pulsating noise frequencies establish a connection with the real world. Different from the front space, the scene changes from deep black to hot red. The strong contrast of light and shade and the warm and cold light form multi-level changes in the space. Ambivalence in the space is accentuated here with the drama of the story

为了在有限的商业空间满足不同活动场景的需求，在灯光氛围营造上开发了两种情绪空间。不定期举办的活动，关闭产品照明系统同时也削弱商品的功利性，周身的氛围在灯光渲染下，让人快速坠入虚拟故事，沉浸其中，逃离现实世界的束缚。当产品照明开启后，穿梭回现实世界，满足实际商业购物环境的需求

In order to meet the needs of different activity scene in the limited commercial space, we created two mood spaces in the lighting atmosphere. When the lighting system of the product is turned off, the utility of the product is also weakened. The atmosphere is rendered by the lighting, which makes people quickly fall into the virtual story and escape from the bondage of the real world. When the product lighting is turned on, it shuttles back to the real world to meet the needs of the actual commercial shopping environment.

回到现实商业世界阐述概念的空间布局规划，作为多品牌概念店在空间的划分与叙事性连续的空间有天然的矛盾性，生硬的空间划分会导致整体性的断层，我们采取一种像是“平行世界”的理念把空间以中轴对称的方式有机的“一分为四”，既保持空间的整体性同时又保障各品牌间的独立性达到和谐共存的平衡，同时利用弧形的整体设计手法创造很多小空间满足各功能性的分布需求和规避建筑条件上的缺陷，创造更好的购物体验环境

when planning the concept store, designer conceive that as much brand concept store in the division of space and narrative continuous space has original contradiction. If evenly separate the space, that will destructed the integrity of space. Thus designer adopt the way of the axisymmetric space can be divided into four. In this way, it not only maintains the integrity of the space, but also ensures the independence of each brand to achieve a balance of harmonious coexistence. At the same time, the overall design method of arc is used to create many small spaces to meet the distribution requirement of each function and avoid the defects of architectural conditions. In this way, to create a good shopping experience environment.