URBNLANES is a real estate developing company, that operates under the umbrella of EMEEL ABDALLA Investments. With projects all over the Middle East, it is a company built on diversity and numerous years of experience in the field.
We created a brand that combines both the classic and contemporary styles, it is aiming to embrace culture and modernity in its identity by the coming together of the past and the future. This integration is very visible throughout all of URBNLANES’ branding, visual identity and applications.
The merging of the serif font which is on the more classic side of the spectrum and sans-serif font which is on the more modern side of the spectrum in the logo highlights this concept.
We made a layout design system that could be applied in various digital and print applications, using 1:3 and 1:5 proportions, aiming to create an endless sense of optical beauty.
C A M P A I G N C O N C E P T
People are truly bewitching when they perform art. The way a dancer moves her legs she performs a dance, and the way a painter moves his arm as he leaves a brush stroke on the canvas. We captured their alluring movements and transformed them into buildings.
