ELED SOLUTION
Client
Eled Solution are LED Lighting Specialists & all the products designed by Malaysian Professionals. They wish to give all Malaysian’s the best LED products which are energy efficiency and durability possible.
Design Objective
To focus on their commitment on eco-conscious technology & reflect trustworthy, professionalism to the customers in their identity design & make sure the brand design communicates with the modern architecture and design industry.
Brand Direction
A LED based lighting specialist that offers trust, environment committed solution at a competitive price.
Concept
The shape is formed from a firefly which represents nature and the light represents hope, guidance, inspiration, and awakening. The alphabet ‘e’ is to represent the brand ‘ eLED’ and the circle represents light.
Pictogram
Stationary
name card, letterhaed, envelope, folder, invoice and purchase order.
Enviroment
The overall environment is with white color and transparent glasses to show their brand identity of being modern & eco-friendly.
Vehicle & Packaging
The carton box is made for deliver purpose and with the tape is used for safety and also as a design for promoting purpose. Small packaging box is printed in black and green color to make the entire feel eco-friendlier and more outstanding.
Staff Dress Code
Office staffs will need to wear black collar uniform with a transparent LED name tag to create a modern and impactful art direction for the brand. Green colour is used for the copy so it can be more stand out and easier to see.
will definitely need to wear the uniform and hard hat for safety purpose.
Additional Items
Torchlight will be given as a gift to the customers when they visit the store or join the event. It can help to build brand awareness and encourage people to know more about eLED.
Website & Social Media
