Inteltraffic is a company that undertakes the design, installation and maintenance of the traffic light network.
We were asked to re-design the brand identity system for the company. As the name was already there, our focal point was to focus on the core nature of the field.
The logo captures the idea of “traffic light” by imagining the all the colours of the traffic light being lighten together. We wanted to highlight the function of each light by the shape and area that covers.
The corporate identity, extends with the use of black, white & yellow. The printed application uses the combination of techniques in order to elevate the visual result. Typography is easy and minimal, creating a modern and clean look.
