In the age of digitalization the significance of data on a website/business is not to be underestimated. If there isn't the proper monitoring of traffic on websites the business will be lost, particularly when it comes to the best way to optimize your website to take advantage of the data brians club.
If your site is in the form of a personal blog, news site or a corporate site or even an e-commerce store Google Analytics is considered an essential tool for every website. The more you utilize this extremely powerful Google software, the greater benefit you will gain.
Google Analytics is a web analytics service provided by Google which tracks and analyzes web traffic. You can design goals and convert tracking to make the most of your analytics data and utilize it to improve your website's quality of content, user experience, and optimization for higher sales online.
From the numerous features within Google Analytics I believe that the ability to identify the medium or source of your website is among the top tools for website owners. Based on the information provided, you can find out whether your marketing efforts are paying off or not. This can provide a solid reference for your next decision making in enhancing your website performance.
Google Data Studio
I'm sure that for those who are just beginning you might get overwhelmed by the volume of information available in Google Analytics. To be frank, sometimes you need just a basic report with graph, chart or pie to show how your website.
This is a tool for free by Google named Google Data Studio, which includes everything you need to convert your analytics data into clear, concise reports through data visualization.
Analytics has always been a challenge for digital marketing, however, Google Data Studio allows users to customize data visualization and reports. In addition, you can share with your clients which is a major benefit, especially for those working in large numbers.
Quick tip: check out Google Data Studio Gallery to duplicate their samples and modify the metric to suit your site's needs. After that you will be able to modify and modify the metric according to your specific needs. Quite amazing, right?
Google Search Console
Formerly called Google Webmaster Tools, now changed to Google Search Console, this web-based service is free and designed specifically for webmasters. It lets you check the indexing status and increase your website's visibility.
This free tool is essential when it comes to the search engines. Optimization (SEO). The power to analyze the performance of your website's search engine is the most important data to comprehend what visitors would like to see on your site.
If your site is observed by Google, you'll be in a position to see your organic results alongside the performance statistics of organic search results. This data will help you know how paid text ads and organic results are interconnected. If you analyse deeply enough you'll uncover many opportunities like identify relevant search queries that have an insignificant amount of organic traffic. You can then make sure to target these keywords on Google AdWords. This will boost your traffic overall, while being tailored to your goals for your site.
Google My Business
Are you running in a brick-and-mortar business? If yes using this free tool from Google is among the most popular local SEO strategies that can help strengthen your website. Google My Business is an effective tool for businesses and organizations to manage their online presence through Google, like Google Search along with Google Maps.
With smartphone usage in Malaysia closes to 100% by the year 2018 Most Malaysians are using smartphones for navigation, searching for instant answers or browsing social media sites. Your company and your brand must to be easily found on the internet with the correct information.
