As my senior thesis project, I am working with a school in Abu Dhabi for students with a wide range of special needs, the Ability Center, to create a complete corporate identity for them.
By working directly with the staff, students, and other involved parties, I will help the people of the Center itself have a clearer vision of their school, be able to articulate it in a visual identity, and take pride in being a part of it. These collateral will also assist the Ability Center in its advertising and outreach to potential students, their families, and supporters. I have also found it rewarding to frame and articulate the work in the context of academic understandings of art through a series of essays.
More to come. Link to article about the brand launch here