To promote and elevate the Latinx community, UPS requested toĀ design an art piece for their campaign Proudly UnstoppableĀ that represented what it feels like to be a Latinx Small Business Owner. Using the concept "Fire within us" I became inspired to use the fire element as aĀ connectionĀ to creativity, energy, and resilience. Also theĀ use of hand imagery is meant to represent identity, power, connection, and creation. This pieceĀ became a limited edition package (something UPS hasnāt changed for decades) andĀ a mural in Chicago that is not known as a Latino community city but is Latino strong like any other big city and economy across the country. The mural featured LatinxĀ businesses around when you scanned the art.
Creative Directors: Kevin Ragland, Jeanette Tyson
Concept: Rique Santiago, Paola Villatoro-Weir
Production Company: Lobo, Muros
Design & Illustration: Luis Pinto
Agency Rep: Mendola Artists
