NOT THIS !!! - Advertisement Campaign
One of the main goals of the United Nations Development Program is the sustainable development of digitally excluded communities.
This project focuses on communities and people who have access to technology but do not know how to use it,
by demonstrating the wrong use of technology and presenting this problem in a funny way.
The art direction of this project is inspired by the "Meme Culture" which is one of the digital communication methods that are used to communicate ideas in the digital age.
This project would not have been possible without the help of Design Battlefield and there collaboration with UNDP.
