Mischief is a venture capital firm for founders willing to think outside the box, backed by three successful founders themselves.
CREATING A VC FUND FOR FOUNDERS, CREATED BY FOUNDERS
In a nod to their name, spirit, and target audience, we created a brand that stood out as much as the people who started it. The Mischief brand is whimsy, quirky, and unexpected. Most of all, it's meant to mirror the fun, crazy, anxiety-inducing, and rewarding ride that comes with building a business.
IDENTITY SYSTEM
The custom Mischief logotype is confident, bold, and timeless. It's the perfect balance to the dynamic imagery and environment found in various applications.
GRAPHIC SYSTEM
We enhanced the mischievous characteristic through the blending of familiar graphical motifs into new and absurd dimensions.
TONE OF VOICE
Mischief's tone of voice and personality was shaped by the people who started the firm. It's confident, ambitious, and even bordering on crazy. The voice has big goals, and isn't afraid of sharing them. Also, if you're not willing to get a little creative and weird, you're probably at the wrong VC.
Features
Partnerships
Lauren Farleigh, Co-founder
Zach Perret, Co-founder
Dustin Moring, Co-founder
Sendistovan, Web Development
Yung Team
Zach Perret, Co-founder
Dustin Moring, Co-founder
Sendistovan, Web Development
Yung Team
Caleb Couturie, Copy
Devon Stern, Design
Melody Yung, Design
Michael Quinn, Strategy
Shea Sjoberg, Design
Yu Rong, Design
Devon Stern, Design
Melody Yung, Design
Michael Quinn, Strategy
Shea Sjoberg, Design
Yu Rong, Design
What we did
Positioning
Brand identity system
Tone of voice
Website design
Animation
Design guidelines
Brand identity system
Tone of voice
Website design
Animation
Design guidelines
