A brief overview of some logos, visual identities and branding projects that I designed.
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Tauri is a jewelry design studio based in Brazil that values the raw nature of materials.
The name "Tauri" refers to the zodiac sign Taurus, the young T Tauri stars and the symbolic characteristics of the bull ("touro").
The symbol is based on the shape of an elliptical semicircular curve. It refers to horns, jewelry (such as necklaces, rings and bracelets) and a waning moon added to the texture of the constellation of Taurus, evoking the tactile aspect of a crystal or stones.
The symbol is based on the shape of an elliptical semicircular curve. It refers to horns, jewelry (such as necklaces, rings and bracelets) and a waning moon added to the texture of the constellation of Taurus, evoking the tactile aspect of a crystal or stones.
The brand and the communication guidelines were developed through an exploratory design process using various design tools and strategic branding study.
The color palette brings the natural raw material, the earth and the skin. And the typography symbolizes the delicate sensitivity of the goldsmith's art. Tauri's design hovers in a constellation of graphic pieces, online and offline, across multiple platforms.
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Lephan is a fashion store for babies and children up to 12 years old. After a joyful naming study, the name "Lephan" plays with the word "elephant", "fun" and "l'enfant" (children, in French).
The developed logo and symbol embrace the characteristics of the elephant: cute, clumsy, large. Lephan learned to speak with spontaneity, the organic and rounded shapes and a fun and light color palette. The changeable brand is like children - happy, free and unpredictable. The illustrations and graphic elements translate children's experimentation with materials, paints and drawings.
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Leon Patagonico is an architecture and construction firm based in Chile that creates architectural masterpieces in the midst of exuberant South American Patagonian nature.
The architects believe in the preservation of the environment with sustainable architecture.
“Leon Patagonico” means puma, a typical animal of the region. The logo brings the strength and precision of a puma added to the geometric traits of their architecture: robustness, stability and camouflage. The experience of immersion in nature is the focus here, so the color palette is sober, the design is elegant, the construction of the layout is clean and the few existing graphic element amplify the textures of the vegetation.
“Leon Patagonico” means puma, a typical animal of the region. The logo brings the strength and precision of a puma added to the geometric traits of their architecture: robustness, stability and camouflage. The experience of immersion in nature is the focus here, so the color palette is sober, the design is elegant, the construction of the layout is clean and the few existing graphic element amplify the textures of the vegetation.
• Thank you •
