– Gut Glory
We at Nerdo have got guts, and we know that they need a lot of care and attention! Our guts don’t just make us happy from the stomach down, they also have a huge effect on how mentally content we feel.
Gut health = brain health.
Colourful, circular and swirling with healthy energy, Gut Glory gives you the freedom to be yourself, whoever you are, and this is exactly what we’re representing in our beautiful vivacious film. It’s about feeling not just good – or even great – but GLORIOUS.
We love the idea of punk, with all its connotations of rebellion, cut-up improvisations and home-made analogue techniques, but we want to twist it slightly. We prefer to call it “pop-punk”, taking it away from any sense of aggression and focussing instead on energy, freedom, rhythm and glory.
We love the idea of punk, with all its connotations of rebellion, cut-up improvisations and home-made analogue techniques, but we want to twist it slightly. We prefer to call it “pop-punk”, taking it away from any sense of aggression and focussing instead on energy, freedom, rhythm and glory.
"Our commercial for the new brand launched by Müller is a celebration of individuality, all about the joy of living and loving who you are, banishing ideas of “norms” or “standards”. Our people (and their guts) are glorious and they are free. They move freely, they dance carefree, they handle the Guy Glory Pot in a playful and bouncing way. The characters are not “normal” in the dull constricting sense of the word – they are good-natured PUNK-POP REBELS – and they are all the more glorious for it."
We used a mixed media approach with a positive,
vibrant language and an analogue touch, underlining the message of the commercial:
“Go out, and feel free to be your glorious self!”
Credits
Nerdo Team
Creative Direction: Lorenzo Levrero + Daniele Gavatorta / Producer: Letizia Saponaro / Storyboard Artist: Giulia Manna Design: Daniele Gavatorta / Animation: Gabriele Calvi + Daniele Gavatorta
Partizan Team
Executive Producer: Duncan Gaman / Producer: Isabella Parish
Agency Team (VCCP Blue):
Creative Direction: Tony Hector / Creative Team: Malina Giurgea + Teodora Nicolae / EP: Simon Plant
Strategist: Matthew Hayes / Account Director: Justine Pescher / Account Manager: Ivo Oh
Müller Team
Executive Producer: Duncan Gaman / Producer: Isabella Parish
Agency Team (VCCP Blue):
Creative Direction: Tony Hector / Creative Team: Malina Giurgea + Teodora Nicolae / EP: Simon Plant
Strategist: Matthew Hayes / Account Director: Justine Pescher / Account Manager: Ivo Oh
Müller Team
Marketing Director: Michael Inpong / Senior Brand Manager: Jonathan Prince
Shooting Director: Davide De Martis
DOP: Paolo Bertino / Line Producer: Claudia Losini / Gaffer: Alessio Panzetta / Key Grip: Andrea Pettiti
DOP: Paolo Bertino / Line Producer: Claudia Losini / Gaffer: Alessio Panzetta / Key Grip: Andrea Pettiti
Make Up Artist: Elena Bettanello / Casting Direction: Laura Stella Motta
Talents:
Talents:
Aida Christina + Susanna Joseph + Lorenzo Belli + Ivan Zanconato + Mariia Pavlenko
