When tasked with creating a magazine spread, I chose to appeal to Mother's. When considering my audience, I determined that they are women who have had kids but it can also appeal to women who are like Mothers. These women are in the 20-40 age range who could use some uplifting words and encouragement during their Mothering years and a reminder that all of their hard work has great value. They are interested in their families and investing in themselves to be good Moms.

I want to communicate love, comfort, reality, and beauty. As a Mother, there are often mundane, everyday tasks to complete, so I want to draw out the beauty of Motherhood. I am thinking something floral and soft, with some bright elements.

I used coolors to determine the color scheme for this project as well as using my own images from a newborn photoshoot. My color strategy is to include different values that can add create focal points with lighter values that can fade into the background. I want the colors to have feminine, but modern characteristics so there are elements that can appeal to all the women reading the article.

I believe that this appeals to my target audience because it is feminine in font and color use. I also believe that the imagery of the floral designs and the photographs relates to the topic of motherhood in a way that each mother can connect to the photos and place themselves in that same position of holding and caring for their child.

Some of the main decisions I made were to use feminine color tones, and where to use them to make the design cohesive. I tried to tie in the colors from the flowers into the font color and the border colors. I also had to decide what fonts to use that would be easy to read in the body copy, but would draw attention in the title and headers. I wanted the Author’s name to stand out more, so I chose a different font than the title and body copy to offset it and draw attention. I also had to decide where to place my pullout quote and images to add focal points and negative space. The most difficult thing for me was to make sure I didn’t have any widows or orphans in my design and I spent a lot of time adjusting the font spacing to make it all work well together and adjust the sizing of my pullout quote and image.

I used the principles of design to create balance, focal points, and flow through my design. The colors used help unify all of the pages together through the same border colors and the same font header colors. I tied in the grey from the title into the pullout quote, and the flower colors were used as the main color palette for the piece. The imagery is soft in content and in color scheme.