Moo Chews came a live through creating a candy branding based on a currently existing one. I chose to use tootsie rolls as my main inspiration, but I used a lot of liberty with the product to create a unique style for the candy. I decided to go with the name Moo Chews because of the catchy tone and develop the idea into a mock ice cream candy that has similar flavors to traditional ice cream stores. This branding has a variety of color uses so it can be expanded as new flavors are created and released to the public.
