Tammy Hodgson's profile

Studio Practice D&AD Assignment

This was a project to redesign Purdey's repackaging.  As the drink is light sensitive i was stuck on still using glass as i didn't was to spoil the taste.  But the bottle would have to have been a brown opaque glass colour so it wasn't so wouldnt have looked that appealing.  Once I moved away from the glass bottle idea I thought about a different carton shape and came across the paper can.  I went with it and as i didn't one to use the standered circle i came up with the hexagon can.  This shape is easier to not only stack side by side but also on top of each other. 
Studio Practice D&AD Assignment
Published:

Studio Practice D&AD Assignment

Repackaging idea for the drink Purdey's

Published: