This was a project to redesign Purdey's repackaging. As the drink is light sensitive i was stuck on still using glass as i didn't was to spoil the taste. But the bottle would have to have been a brown opaque glass colour so it wasn't so wouldnt have looked that appealing. Once I moved away from the glass bottle idea I thought about a different carton shape and came across the paper can. I went with it and as i didn't one to use the standered circle i came up with the hexagon can. This shape is easier to not only stack side by side but also on top of each other.