The objective of this campaign is to remind people that there are animals that are looking for a loving home. We hope to increase the number of animals that get adopted from the OSPCA.
30 second TV spot. The dog is wishing that someone would love him as much people love YouTube dog videos.
30 second TV spot. The cat is wishing that someone would love him as much people love YouTube cat videos.
Facebook profiles would be made for the OSPCA animals that are up for adoption. The animal's pictures and 'thoughts' would be posted on these profiles.
