Polynesian inspiration for a cocktail bar
A tiki bar is an exotic-themed drinking establishment that serves elaborate cocktails, especially rum-based mixed drinks. Tiki bars are aesthetically defi ned by their tiki culture decor which is based upon a romanticized conception of primitive tropical cultures, most commonly Polynesian. The first of its kind in Romania, Tiki Bar needed a strong identity that would send out the tiki feeling and make people curious enough to come in.

When you enter Tiki Bar, you get the impression that you have travelled through space and time, back to ancient Polynesia. The decor is 100% customized: bamboo walls and accessories, chairs and tables made of carved logs, wooden totems looking down on you, and even a row boat hanging from the ceiling. You pick a table, sit down and check out the drinks in a tall and slim, totem like menu. You order an exotic cocktail and the waiter – dressed in a tiki shirt – brings you a totem shaped mug with special garnishes. Everything is thoroughly designed and implemented so that you can feel the tiki spirit through every detail of the bar.

Tiki refers to large wood and stone carvings of humanoid forms in Central Eastern Polynesian cultures of the Pacific Ocean, usually used to mark the boundaries of sacred or significant sites. Thus, we have created a totem inspired logo – resembling to a tall and slim carved log, proudly displaying the face of a stylized Polynesian god – that marks a significant location in Bucharest’s historical center. The Tiki bar identity is based on natural colors (wood and grass) and on shapes inspired by ancient Polynesian drawings.