2032 Summer Olympics Branding
For this project, I was tasked with designing the brand elements for a 2032 Summer Olympic host city. I had to thoroughly research the branding of the Summer Olympics over the history of the event, and then pick a country or city I wanted to see host the Olympics. I had to research the location's culture, geography, iconography, and historical achievements to assist in appropriately designing the brand language for the 2032 Summer Olympics. The deliverables included the 2032 Summer Olympic logo, pictograms, and design solutions for tickets, deck passes, and apparel.
