Branding for the 2032 Summer Olympics

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For this project, I was tasked with designing the brand elements for a 2032 Summer Olympic host city. I had to thoroughly research the branding of the Summer Olympics over the last 20 years, and then pick a country I wanted to see host the Olympics. I had to research the country's culture, geography, iconography, and historical achievements to assist in appropriately designing the brand language for the 2032 Summer Olympics. The deliverables included the 2031 Summer Olympic logo, icons for eight sports, and the design solutions for tickets, deck passes, and apparel.

Logo