These are the brand elements that we created for the company. The square in the logo is used to represent the spaces that can be rented out and the unique typeface is meant to depict the fun and playful nature of the company. We chose a bright color palette to give a happy and beachy feel. The patterns and elements also reflect this and are used throughout the branding. 

The brand elements are used heavily throughout the identity package. Each element includes a logo, pattern, and icon. All aspects are vibrant in color and clearly state pertinent information regarding the company. 

A consistent theme is carried throughout the collateral and merchandise. The patterns are fun and reflect the personality of the brand. The tent stands out on the beach and draws in customers through its bright colors and funky design. The chairs and towels are unique to the brand and do not reflect ordinary beach rental stations. The uniform is bold and easy to identify.