Jaguar TCS Racing
Gen3 launch film Director’s Cut
Introducing the most advancing EV racing. A bold and modern design, inspired by abstract art, the test car concept livery signals a dramatic presentation of the new Gen3 FIA Formula E race car for Jaguar TCS Racing.
Created from the scratch, in close collaboration with Jaguar TCS Racing communication team and Jaguar Design Studio, this movie required the utmost: architecture, interior design, character animation, precise modelling, and bold visual style.
Pure artwork of the concept livery should be presented in a sophisticated art visuals.
Contribution of everyone worked on this project, with a genuine support of Jaguar, allowed this movie to be the only one team presentation video on the same night as Formula E official launch.
Livery Concepts | Hero Assets
Behind scenes | Process
Brand: Jaguar Racing Formula E Team, Adrian Atkinson
Idea: okean storytelling agency, Oleg Karasev
Agency: Floss Creatives x okean storytelling agency
Production / VFX: okean // sa
Floss Creatives CEO: Shamsher Walia
Creative Director / Producer: Oleg Karasev
Production Director / Art Director: Alexander Ilyin
3d Artists: Alexander Semyonov, Alexander Ilyin,
mr. slayerk, Sergey Bazhanov, Maria Averina,
Vitaly Anfarov, Aleksei Dorokhin, Nikolai Lifenko
Music & Sound Design: un.studios
Thanks!
