WTS?! is a food production company focused on the products for HoReCa. They came to us with their innovative product, and invited us to design the packaging for them.
Illustrator: Julia Kruchinina
Tillanelli Studio: Irina Kiro (Art Director),
Kato Trofimova (Creative Director)
Our idea was to make the packaging recognisable and bright, with some classy vintage vibes. We wanted to combine the warmth of the local brand and the exoticness of the product's ingredients.
So our design choice was the combination of classic monochrome hand-drawn graphics with the bright splashes of watercolour exotic birds.
We decided not to draw the ingredients of the product as the center of the packaging, but we drew them on the background. The visual emphasis in the packaging is made on beautiful birds, which, according to our data, are not averse to feasting on these ingredients. Yes, we know a lot about exotic birds now!
