FLAGSHIP STORE - EYEWEAR
Our mission for this flagship store was to keep it bold, yet minimal. The client wanted the brand to speak for itself, without the use of logos and branding in more traditional ways. We achieved this using the dramatic color as a backdrop to the whole store. You could walk into any store and recognize where you were without the need to spell it out. We also made sure that the custom-designed furniture related back to the feature wall, creating a cohesive marriage between bold and minimal throughout the store.
The essence of the brand, and the store, comes down to materials. The brand prides itself in using the best materials available that will make the biggest impact on their products, and that is something we wanted to echo throughout the store as well.
