Nathalie Clavijo's profile

7 Creative Strategies

7 creative Strategies

The purpose of this project is to identify the 7 creative strategies through photography with easy to recognize objects. 

Combinations: This strategy merges 2 objects to create a new one.
Isolation: This strategy separates an object from its environment to attract attention. 
Metaphor or Simile: This strategy uses common objects that are combined, communicating a message. 
Change of Context/Environment: This strategy uses objects with different environments to draw the attention of an object. 
Physical/Shape Similarity: This strategy uses similar objects that usually do not combine to form a connection. 
Material Change/Swap/Focus: This strategy exchanges one part of the object for another.
Combinations: The objects of the design are combined so that the view goes from one object to another and that makes it successful.
Isolation: It is successful because the toothbrush is located in a place of markers. My view goes to the brush and then to the rest of the objects.
Change of Context/Environment: This design is successful because the toothbrush is in a different place. Instead of being in a plastic cup, the object is in a cup of coffee.
Metaphor or Simile: It is successful because the metaphor is understood. Seeing this design reminds me to brush my teeth.
Physical/Shape Similarity: It is successful because I replaced the mascara bristles with a toothbrush. It’s an original idea.
Material Change/Swap/Focus: It is successful because the bristles of the brush are replaced by a cactus, it is an unconventional design.
7 Creative Strategies
Published:

7 Creative Strategies

Published: