Dot - Hypothetical brand
We were asked to produce a hypothetical brand and work on its branding and digital marketing during my undergraduate. After brainstorming and research, my team decided to work on a period aid brand, "Dot". I developed the visual identity, pricing UI mockups for the website and app, social media creatives and also made the overall presentation. The core objective was to build a brand with the correct principles that coincided with the essence of women's wellness. The need for a sustainable sanitary napkin seemed to be the ultimate idea for a better understanding of intimate hygiene in India. By creating a solid brand presence on social media, the design focused on the extensiveness of its brand voice and tone.
Concept - Akhil Pillai, Logo design - Akshay Haridas, Content - Abhirami Meleth, Abhijith Suresh Kumar, Marketing, Design, Branding and Pricing - Piya
