OVERVIEW

The purpose of the REDUX project was to create way-finding icons that would be easy to understand for customers but still representative of the institution. My institution was a camera store called the Cosmic Camera Store. With that I chose the items: a camera, a backpack, and a film canister. I started with taking pictures of the object, then I sketched them by hand, and then I moved it to Illustrator where I collapsed each item down to their essential shapes. 

SKETCHES

After taking pictures of the items that I had, I sketched them as best as I could by hand. Then they evolved more as I continued to iterate on them. Here, you'll see the process of how this happened. 

COLOR PALETTE & TYPE

Since the name of my institution was the Cosmic Camera Store, I decided to pick colors that would be representative of the cosmos, which are: purple, pink, and white. Along with typefaces, Something bold and easy to read was my top priority when choosing a font. 

FINAL THOUGHTS

In conclusion, I really appreciated this project. I think that it helped me step out of my comfort zone with the approach. I'm not used to planning everything out; I just go head first into everything. I liked the process of thoroughly thinking and slowing down. I personally really liked the process of reducing items down to their essential components because it was interesting to see just how far you could go before it becomes incomprehensible.