BANG. Un nouveau produit sans odeur pour contrer les odeurs.
BANG. Un emballage cartonné écoconçu.
BANG. Un emballage cartonné écoconçu.
Alors que The Unscented Company (TUC) a fait un bon bout de chemin avec ses produits liquides rechargeables, l'entreprise désire maintenant offrir davantage de produits solides, fabriqués sans eau. Comme il y a un besoin criant en matière de déodorant sans parfum, voilà que l'entreprise saisit l'opportunité de concevoir un petit nouveau dans sa gamme pour le corps.
L’objectif était encore une fois de suivre la ligne graphique établie pour la gamme «Body», afin d’assurer une cohérence en tablettes, mais pour une première fois, l'image iconique de la gamme (les montagnes en continu) est utilisée à sa pleine grandeur. Nous avons donc opté pour un cadrage offrant davantage de verdure que les autres produits de la même famille, question de mettre l'emphase graphique sur l'aspect cartonné FSC de l'emballage tubulaire qui est 100% recyclable après son utilisation. L'addition de cette nouvelle teinte nous a d'ailleurs donné l'idée de faire une série de photos au Jardin Botanique de Montréal, reconnu pour la richesse et la variété de ses départements verts.
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BANG. A new odorless product to counter unwanted odors.
BANG. An eco-designed cardboard packaging.
While The Unscented Company (TUC) has come a long way with its refillable liquid products, the company now wants to offer more solid products, made without water. As there is a significant demand for fragrance-free deodorant, the company has seized the opportunity to develop a new addition to its Body Care product line.
Once again the objective was to follow the visual identity and the graphic line established for the Body Care collection in order to ensure consistency in stores. However, for the first time the product line's iconic image (the continuous mountains) is used to its full size. We have opted for a frame offering more greenery than the other products of the same family for the graphic to focus on the FSC cardboard aspect of the tubular packaging, which is 100% recyclable after use. The addition of this new shade also gave us the idea of taking a photo series at the Botanical Garden of Montreal which is known for the richness and variety of its green-colored palette.
BANG. An eco-designed cardboard packaging.
While The Unscented Company (TUC) has come a long way with its refillable liquid products, the company now wants to offer more solid products, made without water. As there is a significant demand for fragrance-free deodorant, the company has seized the opportunity to develop a new addition to its Body Care product line.
Once again the objective was to follow the visual identity and the graphic line established for the Body Care collection in order to ensure consistency in stores. However, for the first time the product line's iconic image (the continuous mountains) is used to its full size. We have opted for a frame offering more greenery than the other products of the same family for the graphic to focus on the FSC cardboard aspect of the tubular packaging, which is 100% recyclable after use. The addition of this new shade also gave us the idea of taking a photo series at the Botanical Garden of Montreal which is known for the richness and variety of its green-colored palette.
