The prior business was outdated and Phil wanted a new business name and website that matched his Millennial customers. The new brand ‘Skye’ needed to be an Umbrella name so he could expand his offering in the future.

We started from the ground-up and landed on “Adulting”. Cover to protect your future. We married this with a relatable, caring voice that was easy going. The bright, joyous brand stands out in a marketplace full of ‘generic’ financial products. The tagline of “Priceless peace of mind” connects this straight talking, approachable brand to its Millennial target audience.