Sony Electronics hosted an event and invited speakers from top companies on how to capture ideas translate into tangible product or service. The goal for design look and feel is to be simple but impactful. The logo is a light bulb to represent ideas. The yellow color was picked as a relevant color that would be eye-catching. Overall design was typography-based with color variation to add dynamics.

 

I designed all of the materials and collaborated with vendors to deliver final materials, including poster printing, elevator wrap order and installation, coffee cup holders, and other small promo give aways. The event as a whole was a success with high attendance of Sony employees and guests from participating companies.

 

Branding, Art Direction, Graphic Design, production.