![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/cf9f4e143996131.62876591cef13.gif)
Project Overview
-
生活這調皮鬼,總在不經意間製造驚喜
熱鬧商圈,人群穿梭,冰啵霜淇淋店位於台中喧鬧的巷子裡,是都市人換上好心情的新據點,好天氣時,漫步在午後陽光,關掉耳機裡多餘的音頻,聽著步行交談間的喃喃細語,街邊兒童奔跑間的嬉鬧歡笑,炎炎夏日遊街中,沈浸在城市間的背景音樂,用一口霜淇淋換上好心情,清涼的輕盈感有如兒時溜滑梯迎面而來的涼風、暑期時漂浮在泳池水面的時光,冰啵引領著一位位過路客,跳躍在減五度C的平行時空,拋下煩惱的同時,享受最純粹青澀的歡樂之中。
Life is a playful spirit that always surprises us unintentionally.
Discone Ice Cream shop is located in a lively alley in Taichung, a new haven for urbanites seeking a moment of joy. Strolling through the bustling commercial district on a sunny day, listening to the whispers of passersby and the laughter of children playing, and immersing oneself in the city's background music. A single scoop of Discone's ice cream offers a cool and light feeling that takes us back to childhood memories of sliding down a breezy slide or floating on a pool during summer vacation. Jump into a parallel space-time that is -5°C lower and enjoy the pure and youthful pleasure while leaving behind all worries.
Discone Ice Cream shop is located in a lively alley in Taichung, a new haven for urbanites seeking a moment of joy. Strolling through the bustling commercial district on a sunny day, listening to the whispers of passersby and the laughter of children playing, and immersing oneself in the city's background music. A single scoop of Discone's ice cream offers a cool and light feeling that takes us back to childhood memories of sliding down a breezy slide or floating on a pool during summer vacation. Jump into a parallel space-time that is -5°C lower and enjoy the pure and youthful pleasure while leaving behind all worries.
Design Concept
-
-
設計方向以幽默、古怪、充滿創造力的品牌感受進行發想,利用美式樂園的風格詮釋在活潑的品牌輪廓上,將品牌塑造成喚起歡笑與驚喜的「調皮鬼」,擅長利用各種把戲討好愉悅的心情,傳遞出「用一口霜淇淋換上好心情」的品牌概念,打造出驚喜前衛的品牌氛圍; 色調選用帶有神秘感的靛藍為主色,搭配創造驚喜的暖橘色,大膽活潑的整體視覺設計,營造出使人走進店裡在神秘中等待驚喜的期待感,也為每位客人的心情漆上不同的繽紛色彩。
The design concept is based on a humorous and creative brand image inspired by American amusement parks, with a playful and surprising "trickster" character. The use of various tricks aims to please and create a cheerful atmosphere, promoting the brand concept of "exchanging a good mood with a bite of ice cream". The color scheme features a mysterious indigo blue with a surprising warm orange to create an overall lively visual design that invites customers to enter the store with a sense of anticipation and excitement.
Visual Design Agency | Zerodeisgn 有物設計
Visual Design | Fred Chao
Naming Concept | Carrie Hou
Interior Design | May Tsai
Photography Plan | Fred Chao
Food Photographer | HOGO IMAGE
Food Stylist | Chrisyo濕濕
Food Stylist | Chrisyo濕濕
Photographer | Fred Chao、A Hong
Clent | Discone 冰啵
Date | 2022
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c7283e143996131.6284c5510b9fa.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85003b143996131.629897eb600a8.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/13de63143996131.6296e6e61cc3c.gif)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34bf12143996131.62876591cfb69.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c58464143996131.628c99b78d5cb.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/da722c143996131.62908f9aecfcb.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dcb85f143996131.6290a81649a04.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5bdbfb143996131.62904756c4ce6.gif)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bf93e6143996131.62909116459da.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/baf06e143996131.6290a816a20c7.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7e7de8143996131.62970dc5a4790.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0aea0b143996131.62947bc04ef71.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f1d65b143996131.62947bc04c4f0.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6ed090143996131.629897eb6099d.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e8c32f143996131.629c78699461b.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c31635143996131.62947bc04e3ac.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad5dc3143996131.62947bc04bdc0.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f45597143996131.629c786994e56.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fe2d42143996131.629c786993ebe.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/99b652143996131.6298a750ceba9.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8c6803143996131.629c1c79b481e.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6c454f143996131.6298a750cfe64.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fdb205143996131.6295d6e9c3cf9.gif)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ef3112143996131.62908f9aec196.gif)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2b99dc143996131.6299bead2468a.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07c2dc143996131.6296e6e61c242.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a41390143996131.6295d6e9c2df8.gif)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6118ac143996131.6295ea61f0b96.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/e08fa6143996131.6298a750cf41a.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/13fcf7143996131.6299bead2597f.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6da3d5143996131.6299ba1e7236d.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6274ed143996131.6299ba1e72b03.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2cd372143996131.6298a750cd020.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/1825f6143996131.6296e6e61d4d3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b566c143996131.6298a750565f5.jpg)
![Brand Design brand identity dessert shop ice cream visual identity 冰淇淋 品牌設計 商空設計 視覺設計](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9c1bf6143996131.6296e6e61b9a5.jpg)