TYPOGRAPHIC DESIGN

JERRY HO

DESIGN CRITIQUE

Structure:

PHOTOGRAPHY

PULL QUOTE

DATE

FOLIO

BODY

SLUG

CAPTION

CREDITS

This magazine uses the Avenir font, taking advantage of the difference in size and bold. A consistent font is used as a whole, but the font size or bold is applied to show the parts to be emphasised. In a bright mood, the photograph and the black font show a striking contrast. The magazine expresses the parts that designers want to emphasise through the blank space.  we can see the emphasis on both ends by placing the photo part at the left end, the body text at the right end, and the caption small in the middle. Both sides are filled with photos and text, and a small caption in the middle shows the beauty of the blank space. It conveys a feeling of simplicity and cleanliness overall.

Overall, I think the designers are focusing on a clean and simple feel. Also, i can see that the photos and the body text are emphasised through a clear contrast. However, the designer's intention to convey a simple feeling was lacking in the photos and body text. It lacks a sense of simplicity by over-sizing the photos. Also, I think the size of the body text is overexpressed. In summary, i can see the shortcomings in the position and size of photos, body text, and captions.

REDSIGN #1

STYLE GUIDE

TYPEFACE

TIMES (BOLD): 20pt

TIMES (BOLD): 18pt

TIMES (BOLD): 8pt

TIMES (REGULAR): 10pt

TIMES (REGULAR): 9pt

TIMES (REGULAR): 8pt

Redesign #2

FINAL REDESIGN