2021, 2 years after Covid 19 began, the world is hungry for borders to open and travel to resume. To help people Find Their Flow and build inspiration to travel again, we revealed this new product as part of the Adult portfolio of products and within the campaign framework of Find Your Flow. Using a new style of animation and art direction, we created a fresh new way to think of LEGO building, that appealed to the arts and crafts as well as travel fans out there. The product was extremeley well received, and sold out within a few hours, while the love poured in on our social channels with 1.2 million views on Instagram alone.