Adventure enthusiasts, junkies, cruisers, etc.

Motorcyclists run in groups that share the same passion with organized activities throughout the seasons.

Riders have all the intention to make the most out of the seasons but life often gets in the way.

Making them ride less than they initially wanted. Instead of giving riders the usual destination and rides of unchartered paths and organized rides, we want to make biking a passion they enjoy in their day to day.

Finding unusual ways and reason to get them to ride as often as possible. (Think workspaces in the desert or destination make-shift gyms or the farthest coffee shop).

For non-riders who are debating making the leap, making biking feel approachable with unusual destinations they can see themselves in it. Make the community penetrable.

Get our people to Maximize on adventure season with rides, miles and usual destinations.

Give motorcyclists usual, reasons to ride at unusual destinations to make them happen.

AGENCY : MEMAC OGILVY DUBAI
CLIENT : HONDA
ART DIRECTOR : DAVID SAFWAT
Copywriter : Faraz Khan
Account Director: Ola Rezk
Junior Account Manager: Farah Ibrahim