Capeltic's organic coffee is sustainably grown, harvested, and roasted by indigenous Tseltal families in their homeland, the Northern Jungle of Chiapas, Mexico. Each process with the most meticulously care, done based on the lequil cuxlejalil ("the good life" in the Tseltal language) so you can enjoy an incomparable cup of coffee, at any of Capeltic's coffee shops, that comes directly from our field to your cup. By owning each of the coffee production processes, the farmers have stable and better retribution for their work, building an alternative economy that is more fair and inclusive.
The first set of graphics was made to engage with and educate the customers about coffee, Tseltal language/culture, and Mexican traditions. They were posted on social media and used for Marketing purposes also.
The previous series of photographs were taken for Communications strategies, in order to educate about the coffee processes and introduce the people behind every cup of coffee served at Capeltic's coffee shops.
Graphic Design, photography, and production by María Bravo
@Mexico City, Mexico 2019
