Tamkeen was established in August 2006, strategy was developed and introduced to the market in 2007. Tamkeen has evolved over the years. Up to date, Tamkeen has served 60,000 + Bahrainis and 30,000+ enterprises. Over the years it has launched 180 programmes and the current number of active programme are around 90+. A number of corporate campaigns were launched highlighting Tamkeen’s Achievements and milestones. 2014 reflects a move from pure corporate messaging to developing tactical and segmented campaigns.
The corporate campaign covers all of Bahrain and the segmented audience.
OBJECTIVES:
To create awareness of Tamkeen empowering individuals to be “competent” and organisations “competitive” through a corporate campaign and an example of a tactical campaign.
A tender proposal for TAMKEEN's project.
Request for Proposal
Integrated Marketing and Communications Services
(Corporate and Tactical) LF- 131
