NEMATEKAS - READY TO COOK (PARUOŠTA KEPTI)
PACKAGING DESIGN
One of the larges meat producers Nematekas decided to enter Ready-to-Cook product segment.
Appetizing pictures has to get exceptional attention when you trying to sell food. Also it is important for the wast majority of customers to see actual product, therefore left a small cutout window in the front.
Name that we created “Paruošta Kepti” which literally translates as “READY TO COOK” was a no brainer. It gives instant recognizability and clear message about the product itself. For an easy identification and separation not only different pictures but also colours were used.
Short description about preparation and informational badge about product package were added seeking more convenience for the consumer.
Product was a huge success in the first 6 months.
Services: Packaging Design
Year: 2021
Agency: Bold Brands
Strategy: Motiejus Gaigalas
Design: Vytenis Petrusevičius
Food retouching: Žydrūnas Šlajus
Food retouching: Žydrūnas Šlajus
