Context
The Kuskovo Estate Museum is the former estate of the Counts Sheremetevs. They owned the estate for almost 300 years and put a lot of effort into this place. After all, Kuskovo was created as a place for entertainment. And every corner of the estate was designed to please the eye. People know Kuskovo as a place with a large park where you can walk in silence, away from the bustle of the city. But they also forget that the whole complex is a big museum.
Task
It is necessary to rebrand the Kuskovo Estate Museum in order to attract a new audience and popularize the place among the population. Show that a walk through the pavilions is a dynamic and vibrant journey, which is worth spending even a whole day on.
Solution
In design I started from the layout of the estate. Therefore, I took a map of the territory as the basis of the concept. The manor is built on simple geometric shapes (rectangle and circle), straight lines and angles. This principle formed the basis of the logo and corporate identity. At the same time I wanted to preserve the historical part, so the sign of the logo contains an illustration of the palace building. I took the corporate colors from the main palace. These are crimson walls, a green roof and white columns.
