Print Ad: Ahmedabad Traffic Police
This here is an ad I made for the Ahmedabad Traffic Police. The idea was to warn pedestrians that have a habit of listening to music on their earphones while on the roads, could be life threatening as it deafens them to the sound of oncoming vehicles.
TVC
Brand: InstaStop
Name: Superman
This is a TVC for a non-existant product that, in a desparate situation where there is no possible way of visiting a washroom, constipates you in a matter of 10 seconds.
*fade in*
The scene opens with a shot of Clark Kent (Superman) working at his desk when he hears the loud scream of a woman far far away.
Cut to woman (Luis Lane) being kidnapped by Lex Luthor.
Cut back to Clark Kent who is already up and running to go and rescue her when he stops immideately and holds his butts, as if to show he really needs to go to the toilet, and looks at the toilet sign.
*screams still being heard in background*
His face is full of desparation and confusion as to whether he should risk Luis' life by relieving himself first.
Suddenly he remembers something, puts his hands in his pocket and removers a sachet of InstaStop powder, pours it in a glass of water and gulps it down, and drops the sachet wrapper out of the window.
Immediately his expression changes to relief and confidence. He rips apart his clothes to reveal his superman costume, flies out to Luis, fights and defeats Lex Luther and emerges victorious.
*fade out*
Super: InstaStop - Instant Constipator. For the truly desperate.
*fade in*
The wrapper of InstaStop that Clark Kent dropped is shown lying on the street, and a dog nearby is about to poop. It lifts his leg up and then sees the wrapper.
It immediately stops the act and walks away.
TVC
Brand: Lazybean Beanbag
#1 – Exhausted husband
Man coming home after work, all exhausted and in the mood to just sit by himself and relax.
Before opening the main door of the house, inhales deeply as if he is preparing to do something. Then he proceeds to very quietly open the door without making any creaking sound. As he enters he quickly spots his brown comfortable bean bag across the room.
He slowly tiptoes inside and closes the door silently behind him. Then as he turns around to walk to the bean bag, he accidentally steps on a squeaky toy, which causes a chain of chaotic events.
His infant child wakes up crying at the top of his lungs, his wife calls out for him from somewhere, his older kids call out ‘DADDY!!!!’ from their rooms.
That’s when, to escape all of these torturous engagements, he runs as quick as he can, towards the bean bag (in slow motion) while the chaos in the background continues. And when he finally reaches the bag and sits down on it, a sudden change occurs in the environment.
The noise turns to silence, the house turns in to a beach side cottage and the expression on his face shows relief and calmness as he sits on the beanbag bathing in the sun.
Super: Escape the crazy, Switch off the world. Lazybag Bean bag, for ultimate comfort.
#2 – Sneaky Teenager
Old aunties are sitting in the living room making small talk.
Cut to door adjacent to living room. It opens quietly and a girl pops her head out to see if the coast is clear. Sneaks out tiptoeing to the kitchen going unnoticed while in the background the women keep gossiping and one of them asks about jenny (the girl herself).
She reaches the fridge, bends down, and removes something. As she stands back up and closes the fridge door, she is startled and at the same time frightened by the sight of an aunty standing right there with a creepy smile.
Girl slams the door shut and quickly makes for her room pushing and crashing into furniture while all the women get up and rush towards the girl showering her with irritating questions. She pushes open her room door and jumps dramatically to land directly on to a beanbag and all of a sudden there is a change in the environment.
The aunties disappear, her room is now a patio on the top floor of a 20 story building. A quite breeze blows as she seats comfortably on her lazybean bean bag with a refreshing drink by her side.
Super: Escape the crazy, Switch off the world. Lazybag Bean bag, for ultimate comfort.
The campaign below is for an institute that provides therapy for people who stammer. The idea was to communicate the problems faced by stammerers and how they can overcome the same with speech therapy that the institute provides.
