Short-term insurer, Santam, needed to launch a campaign detailing their new Risk Assessment offering to both brokers and clients. The copy needed to change to be broker-facing or client-facing depending on the publication. The illustrations, a cross-section of a house or an office block, include details that make the space safer. Alarms, smoke detectors, fire hydrants, security gates etc. made the images more interesting to look at and visually iinterpreted the idea of improving one's risk.