Client: PAC PAC Snacks (USA)
Art Direction, Graphic Design: ジュディー DESIGN Judith Cotelle (Japan)
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The brand bridges Japanese and US snack cultures and makes products that are craveable and wholesome.
Some of the keywords that define it:
- Futuristic, yet nostalgic
- new, yet familiar
- colourful, playful
- enjoyable, satisfying, delicious
- clean, healthy
- convenient
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PAC PAC Snacks are konjac chews flavoured with matcha or peach and white chia seeds.
They’re low in calories, plant-based, full of prebiotic fibre and don’t contain fat or high glucose corn syrup.
The name PAC PAC comes from the Japanese word ぱくぱく(pakupaku) which means “heartily munching, gobbling”.
The work I’ve done for this project:
- Jella, the mascot (who represents a drop of konjac jelly with a leaf on her head)
- A logo (with and without mascot) inspired by Japanese retro packaging and retro gaming
- The packaging: large bags and sachets for the 2 flavours: matcha & peach with chia seeds
- The brand guidelines
- Mockups made with Adobe Dimension for the Kickstarter campaign
- Instagram post templates for Canva
- Some illustrations
New packaging design and new flavor (2023)
PAC PAC Snacks Mango
