Businesses continuously work to engage their prospects and clients at various times along the buyer's journey. Although mobile apps and emails are frequently utilised in the digital era to entice customers, a simple SMS is still a great tool that brands underutilize. The lack of discussion in SMS marketing can be mitigated by using an automatic response technique. That's why Cloud Maven, Inc., a certified Salesforce ISV partner and winner of the 2021 Salesforce Partner Innovation Award, developed SMS & eFax Guru, a powerful business texting app. Conversational SMS, Bulk SMS, Automated SMS, and eFax are all supported by this Salesforce native SMS app. Two-way Conversational SMS allows recipients to connect directly with senders. To target the intended audience with Bulk SMS, the tool automatically removes invalid phone numbers and sends tailored messages to multiple customers using dynamic templates. The SMS workflow can be customized and sent through automated SMS to match specific business needs. eFax helps you improve patient-practice connections by allowing you to send and receive HIPAA-compliant faxes. Keeping track of patients is also a breeze with this SMS health cloud link. Dynamic templates, incoming alerts, MMS, SMS Inbox, SMS opt-out, dark hour, and delivery receipt are the features included in the app. The dashboard provides the users to get a clear picture of tracking SMS & eFax sent and delivered with an overview through charts and graphs. This SMS automation solution offers a free 30-day trial on Salesforce AppExchange. If you have any queries, please contact info@cloudmaveninc.com, and stay up to date by following us on LinkedIn, Twitter, and YouTube.