In the visual below I'm communicating Magic Planet as we can see I played on the idea of why only kids ? the first thing comes on your mind if you want your kids to have fun while shopping is magic planet .. why can't old people also have fun? I worked on the concept that whatever your age is you'll definitely have fun so I used the "pump it up" dancing game in the scene mixing it with the cool grandma wearing retro vintage styled fashion colors and cool glasses like the ones they used to dance with back to 70s, also mixing blues and pinks in her cool style fashion and lighting mood gives the feeling of gaming clubs, adding disco ball gives and confirms the idea of dancing and fun as she's really in a disco but she's just having fun in magic planet.
Also been a while since I worked on arabic typography to deliver the main message "العمر مجرد رقم" so I gave it a try and came out with this arabic style in white with touch of pink and dark blue adding some 3rd dimension after doing a research about the coolest ads with arabic typography, also tilted style added more movement as she is dancing.
adding some smoke and dust confirms clubs and entertainment feeling, also adding light beams and flares adding some lighting effects which give us the whole feeling of fun and entertainment "whatever your age is".
Also been a while since I worked on arabic typography to deliver the main message "العمر مجرد رقم" so I gave it a try and came out with this arabic style in white with touch of pink and dark blue adding some 3rd dimension after doing a research about the coolest ads with arabic typography, also tilted style added more movement as she is dancing.
adding some smoke and dust confirms clubs and entertainment feeling, also adding light beams and flares adding some lighting effects which give us the whole feeling of fun and entertainment "whatever your age is".
DETAILS
MATERIAL
BREAKDOWN
MOCK-UPS
FINAL RESULT
