"Argi" is a branding project that aims to give recognition to a quiet neighborhood located next to, and therefore associated with, an area known for nightlife. With the use of marketing techniques our team came up with a storytelling of a friendly character we called Argi, who takes his name from the long street in the area called via filippo argelati. And now he welcomes everyone into his home.
Events are important to bring the community together and build connections while having fun! We have prepared various colorful event posters which you can see around the neighborhood and keep up to date with what's going on!
Event poster mockups
Apart from our large event posters, we have smaller rule posters which aim to keep the neighborhood safe, peaceful and fun! You can see Argi giving helpful advice all around the neighborhood!
Rule poster mockups
Signs and maps mockups
You can see the storyboard of Argi's background story painted as a graffiti behind the football court in Parco Argelati.
Wayfinding Systems
As the final part of our project we went to the neighborhood in Zona 6, and talked with the residents in the area about our project. Argi was able to make everyone fall in love with itself, whether it was children, students, adults or elders!
